What is “INTERNET MARKETING”, and how do you measure it?

This is the question we ask to all our customers, some of the answers are:

 

  • SEO
  • Social Marketing
  • Facebook
  • Google
  • Twitter
  • Blogs
  • Youtube
  • Search Engines
  • #1 in Google
  • Most viewed video
  • Number of facebook likes
  • Adwords
  • Adsense
  • Lots of traffic
  • …..

 

This are “tools” and most companies spend thousands/millions of dollars without understanding the basic that is :

 

  • “Internet marketing” is a way of you selling your products and services
  • The way you measure it is your conversion rates of your leads to accounts (SALES)

 

Google/Twitter/Facebook/… are only tools that you use to spread your word, they exist today but in 2/5 years time you don’t know, you should use this “tools”  but you shouldn’t put all “your eggs in one basket”, and you should think on “internet marketing” on a medium to long term.

 

Doesn’t matter if your website has thousands of page views per day, if on the end of the day you are not able to convert those visits to sales.

 

 

Internet marketing is a set of tasks you need to do, to be able to have a high conversion rate, like:

  • SEO (google, yahoo, bing, altavista)
  • adWords
  • Backlinks
  • Social marketing
  • Video marketing
  • Article marketing
  • Press-releases
  • Email marketing
  • Mobile marketing
  • Directories
  • Offline marketing (newspapers/TV/Radio)

 

All this combine  is what gives you a high conversion rate.

 

Contact us so we can discuss your "internet marketing" needs.